Houston, TX – Despite their overwhelming popularity, Budweiser’s parent company, AB InBev, has been moving away from featuring Clydesdales in their Super Bowl ad. The reason, according to the company, is there is no marketing data that suggests the advertisements help sell beer. The 2017 Super Bowl ad seems to be following the recent trend of limiting the magnificent horses. Clydesdales are only seen for less than 2 seconds in the latest ad.
Despite owning about 250 Clydesdales, the company tapped Louisiana local Clay Harper to use a couple of his Clydesdales in their 60 second commercial. The advertisement, part of the “Born the Hard Way” series of commercials, tells the story of Adolphus Busch’s journey from Germany to the United States. Many view the commercial as a statement on President Trump’s immigration policy. The Clydesdales are seen, in the background and out of focus.
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Fan outcry is loud and clear. “I will no longer purchase any Budweiser products until the Clydesdales return,” says Sue from Ohio.
Maria from Rhode Island says “No more Clydesdales, no more beer for me! Sick of these success stories – want to see beautiful Clydesdales.”
Clydesdales have been listed as Vulnerable according to the Rare Breeds Survival Trust. They estimate there are fewer than 5,000 Clydesdales worldwide. Their numbers have been steadily falling from a maximum of hundreds of thousands, with over 140,000 in Scotland alone at one time.
Author: Dale Williams <-- Become my friend on Facebook! - Phone: 724-964-6773
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